De ledande sociala plattformarna X (Twitter), Instagram, Facebook och YouTube är sedan flera år översvämmade av falska annonser som använder bilder av kända personer utan deras tillstånd i syfte att begå bedrägerier. I Spanien brukas nationella kändisar och tidningen El Diario uppmärksammar att fenomenet eskalerat ytterligare de senaste månaderna.
Den senaste vågen med falsk online-annonsering uppges ha startat på tidigare Twitter, numera X. Efter att huvudannonsörer lämnat plattformen på grund av den nye ägaren Elon Musks agerande, som brist på kontroll över hatiskt innehåll och illa behandling av anställda, har Musk försökt kompensera för inkomstbortfallet genom att eliminera filter för beställda annonser.
Bedragarna använder ofta bilder på kändisar i falska intervjuer med välkända medier. De gör gällande att kändisen rekommenderar en finansiell investering till tittarna, men både uttalandena och mediernas sidor är förfalskade. Spanska mediakändisar som Antonio Resines och David Broncano har varit särskilda måltavlor för dessa bedrägerier, där falska annonser om dem har cirkulerat på X.
Bedrägerierna har sedermera spridit sig till Instagram, Facebook och YouTube. På Instagram och Facebook uppges mer än 1.100 annonser med tv-presentatören Carlos Sobera ha publicerats bara i januari, där hans bild manipuleras för att dra till sig uppmärksamhet. Annonserna förfalskar ofta medieplattformar som El Mundo och RTVE och länkar till sidor som uppges erbjuda finansiella produkter eller vara försäljningswebbplatser.
Trots att en stor andel av dessa annonser strider mot plattformarnas egna reklamregler har många av dem inte tagits bort. På YouTube har bedrägerierna fokuserat på skådespelerskan Penélope Cruz, med journalisten Emma García som programledare i de förfalskade intervjuerna.
På förfrågan från El Diario uppger plattformen Meta att de har tagit bort 413 miljoner spam-innehåll från Facebook, medan Google säger att de tog bort 198 miljoner annonser under 2022 som bröt mot deras finansiella tjänstepolicy.
Juridiska experter menar att sociala medieplattformar har ett ökat ansvar eftersom de tjänar pengar på att främja dessa innehåll. Även om det är svårt att nå de faktiska bedragarna, finns det enligt El Diario argument för att öka plattformarnas ansvar när det gäller att acceptera och profitera på potentiellt olagliga annonser.
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De ledande sociala nätverken anklagas för att inte stävja falska annonser från bedragare. Foto: Shutterstock
Dela:
Kändisbilder används olagligt på sociala nätverk
Publicerad 2024-01-24 17:00SPANIEN RIKS Trots upprepade klagomål från användare och anmälningar från drabbade, fortsätter stora sociala nätverk att acceptera pengar från cyberbedragare för att sprida falsk reklam. Bruket av kändisars namn och bilder utan deras medgivande uppges ha accelerat.
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