Turistdelegaten i Málagaprovinsen Antonio Souvirón säger till tidningen Diario Sur att det handlar om en storsatsning för att främja turistsektorn. Fastigheten, som ligger i området El Rosasio öster om Marbella, ska byggas om helt invändigt. Den ska inrymma fyra typer av laboratorier, som går under namnen Research Lab, Testing Lab, Demo Lab och Consulting Lab. Det gemensamma namnet är Laboratorio Andaluz de Inteligencia Turística, förkortat Andalucía Lab.
Namnet antyder att det skulle röra sig om medicinska undersökningar med försökskaniner, men det handlar alltså om turismen i Andalusien. Varje laboratorium har sin specifika inriktning och alla fyra arbetar mot samma mål, nämligen att stärka turismens position med speciell tyngdpunkt på nya teknologier. Utbudet i Andalusien är stort men turistsektorn måste bli mer konkurrenskraftig vad gäller kvalitet.
Speciellt stor förväntan läggs på Demo Lab, som väntas stå klart i slutet av året. På detta laboratorium kan företag inom turistsektorn genomföra virtuell simulering av olika idéer de tänkt utföra på marknaden.
Centret har redan bistått cirka 800 företag beträffande hur de bäst utvecklar sig för turistmarknaden. Meningen är att det nyrenoverade centret i högre utsträckning ska kunna erbjuda analyser och tester av olika företagssatsningar.
Av de företag som hittills anlitat Andalucia Lab är en tredjedel från Málagaprovinsen och knappt en femtedel från Sevilla. Enligt turistrådets uträkningar kommer mer än 5 000 företag inom turistindustrin i Andalusien att anlita CINNTA under det närmaste året.
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currentsectiontree
| Företagsnytt |
Dela:
Turistlaboratorium ökar konkurrenskraften
Publicerad 2010-05-04 07:15FöRETAGSNYTT De andalusiska turistmyndigheterna investerar 3,7 miljoner euro på ombyggnaden av turistkontoret CINNTA, öster om Marbella. Inom 18 månader ska ett nytt högteknologiskt center bidra till att utveckla turistsektorn både på Costa del Sol och i övriga Andalusien.
|
Mats Björkman Sydkusten |
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