Åtgärden ligger i linje med bolagets principer att spara in kostnader på produktions- och transportsidan till förmån för kunden, som får betala mindre för varorna. Sedan den första IKEA-butiken öppnade på Iberiska halvön 1996 har priserna, utan att räkna med inflationen, sänkts med i genomsnitt 2,8 procent per år. Det motsvarar 28 procent under åtta års tid.
Den nya IKEA-katalogen för 2005 kommer att tryckas i mer än fyra miljoner exemplar, med specialutgåvor för de två nya varuhusen i Vizcaya och Asturien. Nytt för i år är att katalogen även säljs i utvalda tidningskiosker till en kostnad av 1,50 euro, som kunden får tillbaka medelst en kupong vid köp av varor.
Den första utgåvan av katalogen på 75 000 exemplar såldes slut på mindre än en vecka i början av september. Den nya katalogen ägnar denna gång speciell uppmärksamhet åt sovrumslösningar.
Mer information på www.ikea.es
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| Företagsnytt |
Ikeakatalogen har förvandlats till en bästsäljare i de spanska tidningskioskerna.
Dela:
Ikea fortsätter sänka sina priser
Publicerad 2004-09-29 07:56FöRETAGSNYTT Ikea Ibérica meddelar att de sänker sina priser för 2005 med i genomsnitt 2,66 procent.
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