Mottot är "Marbella – Destino 5 estrellas" (Femstjärnigt resmål). Syftet är att markera Marbellas exklusiva karaktär och samtidigt anspela på att kommunen har den största koncentrationen av femstjärniga hotell i Andalusien.
Precis som lyxhotellen innehåller logon fem stjärnor. Dessa representerar Marbellas fem främsta attraktioner, som är natur, gastronomi, golf, stränder och lyx.
Presentationen skedde i Madrid, kvällen före invigningen av årets turistmässa Fitur. Marbella har för första gången på åtta år egen monter. Borgmästaren José Bernal (PSOE), som själv ansvarar för turistavdelningen, säger att Marbella är internationellt känt sedan årtionden men att det är dags att höja ribban med en ny turistprofil.
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| Costa del Sol |
Marbellas nya turistslogan anspelar på den lyx som resmålet erbjuder.
Dela:
Ny femstjärnig turistslogan
Publicerad 2016-01-20 18:00MARBELLA Marbella kommun presenterade 19 januari som annonserat en ny turistslogan och logotyp.
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