Sammanlagt 75 miljoner euro satsas för att lansera ett enhetligt varumärke i 13 länder. Kampanjen har bestått av en inledningsfas där endast den nya logotypen i form av ett färgglatt ”m” synts i tidningar, på tv, internetsidor, busshållplatser med mera. Vem som legat bakom symbolen avslöjades först efter drygt två veckors intensiv annonsering.
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Dela:
Mobilföretag gör miljonkampanj
Publicerad 2005-04-06 07:55EKONOMI Telefónica Móviles genomför en av de största och dyraste reklamkampanjerna någonsin.
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