Affären ingår i en allmän expansionsstrategi som bland annat innebar att Grupo Puig 2020 tog över märket Charlotte Tillbury. I koncernen ingår sedan tidigare ledande märken av bland annat parfymer, som Paco Rabanne, Carolina Herrera och Jean Paul Gaultier.
Byredo är ett svenskt familjeföretag som funnits i 16 år och som främst marknadsför exklusiva parfymer. De finns i 55 länder och har en årlig omsättning på 150 miljoner euro. Grupo Puigs ambition är att genom sina nyförvärv komma upp i en sammanlagd omsättning på fyra miljarder euro om året.
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| Företagsnytt |
Det svenska familjeföretaget Byredo har köpts av Grupo Puig. Foto: Shutterstock
Dela:
Katalansk parfymjätte köper svenskt bolag
Publicerad 2022-06-23 13:00FöRETAGSNYTT Den katalanska koncernen Puig annonserar att den tagit över aktiemajoriteten i den svenska tillverkaren av skönhetsprodukter Byredo.
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